LOLE INTRODUCES THE MI PULSE SMART BRA with a universal tri-mode heart rate monitor allows women easier access to heart rate data without annoying straps

Montreal, Quebec, May 24, 2017 - Lolë, invites media, influencers and bloggers to the launch of the new Mi Pulse Smart Bra in Montreal being held at the Lole flagship retail store. Women are being treated to a high intensity fitness class led by Karine Larose, Kinesiologist and Director of Communications at Nautilus. Ambassadors will be on hand to explain the functions of the sports bra and cardiac rhythm monitor during the training.

For women serious about their fitness, the Lole+Mi-Pulse Smart Sports Bra has evolved the workout. From the competitive athlete eager to enhance her performance, to the everyday women focused on her healthy lifestyle, this product not only makes it easier to track fitness goals, but it’s also a premium quality sport bra which offers the athletic support and confident styles preferred by today’s active woman ” said Hilary Taylor, co-founder of Mi Pulse.

Mi Pulse Lole Sports Bra Display

To learn more about the Lole+Mi Pulse Smart bra, visit Lole’s website at or Mi Pulse Smart Bra’s at