FEMALE CYCLISTS CAN DITCH HEART RATE STRAP FOR  MI PULSE SMART BRA SHOWCASED AT INTERBIKE 2016

Mi Pulse smart bra and universal tri-mode heart rate monitor allows female cyclist easier access to heart rate data without annoying straps


LAS VEGAS, Nevada – September 21, 2016 – Mi Pulse, a leading smart garment provider and pioneer in developing female activewear with integrated heart rate monitoring technology, today is showcasing their 2017 line of  smart bras at the ANT+ booth #20032. The Mi Pulse smart bra is interoperable across the ANT+, Bluetooth Smart and 5.3 kHz ecosystems, allowing for easy,  “hassle free” setup.


Nominated this week by ANT+ for the “Inspired Award”, Mi Pulse is proud to be recognized as a leader in smart garments. “The Inspired Award recognizes companies like Mi Pulse for leading the way, using ANT+ Wireless technology to change how fitness data is integrated into daily workout routines” said Mike Rounding, Product Manager for ANT+.


“For women serious about their fitness, the Mi-Pulse Smart Sports Bra has evolved the workout. From the competitive athlete eager to enhance her performance, to the everyday women focused on her healthy lifestyle, this product not only makes it easier to track fitness goals, but it’s also a premium quality sport bra which offers the athletic support and confident styles preferred by today’s active woman ” said Hilary Taylor, co-founder of Mi Pulse.


The Mi-Pulse smart bra system is commercially available to all Independent Bike Dealers and wholesalers and provides a unique accessory for the sought after female demographic.   The Mi Pulse program is also complementary to existing bike computer programs such as Garmin, Suunto or other ANT+ devices including Samsung smartphones.


Mi-Pulse Smart Bra is available in a variety of stylish colors with an MSRP of $99.00 for the Starter Pack, which includes both the smart bra and HRM module.  Additional  smart bras or HRM modules can be purchased individually for $59.95.


To learn more, please visit us at www.mi-pulse.com