Mi Pulse Announces Availability of First “Smart Bra” with Tri-mode Heart Rate Monitor at Bolder Boulder 2016

Mi Pulse smart bra allows female runners easier access to heart rate training data without annoying straps

BOULDER, Colorado – May 30, 2016 – Mi Pulse, a leading smart garment provider and pioneer in developing female activewear with integrated heart rate monitoring technology, today announced availability of the Mi Pulse Smart Bra at the Bolder Boulder, the second largest 10K running event in the US.

“We first demonstrated the Mi Pulse Smart Bra back in September 2015 at Interbike and received amazing interest and feedback in our product and have been heads down working with our suppliers getting ready for our spring launch. As a Boulder based company, we couldn’t think of a better running event to announce the general availability of the Mi Pulse Smart Bra,” said Hilary Taylor, co-founder of Mi Pulse. “This is a dream come true for myself and many of the Mi Pulse team members, some who have been working on  product development efforts since 2012.”

Created by women athletes for women athletes, the Mi Pulse Smart Bra provides the accuracy of a heart rate strap by integrating the sensors directly into the sports bra itself.  It uses the most advanced conductive smart fabrics available for comfort both during and after any workout.  The removable Mi Pulse heart rate monitor also is the world’s smallest multi-mode transmitter, designed from the ground up to be integrated within the unique size constraints of a sports bra. Additionally the monitor is universal and works with and device that supports  ANT+, Bluetooth Smart and 5.3 kHz technologies.

To see and purchase the Mi Pulse Smart Bra at the Bolder Boulder 10K, visit us at “tent village” located outside the Folsom Field finish line.

About Mi Pulse (www.mi-pulse.com)

As a leading smart garment company, Mi Pulse is a pioneer in providing activewear with integrated heart rate monitoring technology, offering the best in measured fitness. Our female customers are passionate about all things fitness including running, biking, spinning, HIIT or anything that keeps the heart rate up and their bodies reaching it's highest fitness potential.

Mi Pulse activewear leverages the best in technical fabrics, sensor technology and construction, all while offering our athletes amazing comfort and support at an affordable price.  Mi Pulse is continuously redefining the sports garment industry – be it the first to launch the "smart bra" in 2015, or simultaneously offering the world's first and smallest tri-mode heart rate monitor that supports ANT+, Bluetooth Smart and 5.3 kHz wireless standards.